What is SEO or search engine optimization?

As you probably know, most people find companies through search engines such as Google, Bing, and Yahoo. Most customers only search through the first or second page of results for any specific search term. The good news is that getting listed on those engines is completely free. The bad news is that that means everyone is competing for those top ten to twenty spots for any given search term. Search engine optimization (or SEO) is a complex and constantly changing set of techniques which are designed, but not guaranteed, to get your web pages into those lucrative top 20 listings. All of our websites are optimized for keywords and phrases relative to your business which are popular at the time of construction.

Why would I want to re-optimize?

As was stated above, the process of SEO is a constantly changing thing. Search engines change the way they sort the search and new sites are constantly coming online which can out rank you. Add to that the fact that different search terms relating to your business come into and out of vogue for surfers constantly and you may want to have us re-optimize your site every few months.

Can I pay for my site to be listed higher in search engines?

Absolutely... but you cant pay us. Most search engines will allow companies to pay for placement on specific search terms or phrases. This is called pay per click or PPC placement. Basically you bid on the specific search phrase or word you want to be placed on and for each person who clicks your link you pay that amount. You are not guaranteed any new clients or income from the process but you can expect a pretty good return on the investment. We can manage that process for you for an additional $45.95 a month if you don't want to be bothered with it.

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Category: Search Engines

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