Scheduling your SEO cadence

Because search engines need your content more than anything else, the various algorithms that they use all have one thing in common... they all want new content added on an ongoing basis.  To make sure you provide the content they want in a routine fashion we suggest two things;

#1 create an editorial calendar

Having a plan to target specific keywords/phrases on a regular basis is key.  Using one of the templates below, you can create an editorial calendar that will help keep your plan organized and on target.  Your editorial calendar should include simple information about each of these projects:

  • Title or description of the content
  • Links to supporting documents, like content briefs
  • Author or writer
  • Deadline
  • Channels you will promote it on (don't forget, search engine optimization goes hand in glove with social media)

 

The following is a very basic template of an editorial calendar which we got from this article on the Hootsuite Blog. You should add columns or rows as required.

#2 Pre Post your updates

Using your editorial calendar does not have to be a day to day thing.  You can create it, then schedule the updates you write to be published automatically on a future date through your website.  If you have opted to have our social media setup done as well, then your social media platforms will also get the update over time.  Here is how you do it:

  • Create and optimize a blog post as usual, but dont click on the blue publish button
  • just above the blue publish button you will see a calendar icon with the words [Publish immediately] and an edit link next to it.  Click on the edit link
  • this will reveal date and time fields that you can edit to your liking.  Set the date into the future and click okay
  • that will change the publish button into a schedule button.  Click on it and your post will go out automatically at the time and date you specified.

 

You can create and schedule your entire month, quarter or even year of updates all at one time using this technique.  Then you simply do what you do best... build your business while your website published updates to get the search engines attention.

Please click here if this helped you.
0 people found this helpful.

Category: CMS Tutorials, Search Engines

← FAQ’s

Make Us Your-Web-Guys Today

Step 1: Tell us about your business

My company...

Navigation

Newsletter

Subscribe to our Newsletter

To subscribe to our dandy newsletter simply add your email below. A confirmation email will be sent to you!

Testimonials

Very good first impression followed by a clean site and helpful support. Richard continues to be informative and adaptive to our wants and to tend to our needs. I believe in the weeks to follow we’ll meet our goals, then exceed them.

When the site crashed this afternoon (as all websites occasionally do), my phone call was answered outside regular business hours. They were already aware of the problem and were working on it. The site was down for a little over half an hour– not a bad response time imo.

And it has nothing to do with their competence or professionalism, but their office building is very zen

I have worked with several different web design companies just because of the line of work I am in, I can say without a doubt that YourWebGuys is the best! I have been working with them now for well over a year and have never second guessed their ideas, motive for the betterment of the company I work for, nor their pricing!

If I call Richard, he answers directly. And if I do have to leave a message, I get a callback within the day. An email sent to support is answered within hours!

I have learned so much from his team, and look forward to working with them for many more years.

When the Mansfield ISD Education Foundation needed a fast turn-around and professional service Your-Web-Guys delivered!! Your-Web-Guys helped our foundation design and launch a new and creative way for our parents and community to help us fund more terrific projects and get much needed resources into our classrooms to benefit children! This dynamic addition to our website seemed imposssible at first, but Your-Web-Guys made it a reality and now anyone in our community or the world can donate or contribute towards our innovative teaching grants. We agree that there are many other website design companies out there but we strongly recommend Your-Web-Guys for your website design and implementation.

I have found Your-Web-Guys to be professional, creative and very, very accessible when it comes to making sure my website is functioning just as it should. I strongly recommend this company for your website design and implementation.

There are many other website design companies out there and they promise a lot. But after talking with some of them I understood that their objectives did not include taking care of, or focusing on, small business. In contrast to that, I’ve found Your-Web-Guys to be geared to work with small and growing businesses

Ed Harrison

We needed a bold, effective and usable web page that attracted the customers we were seeking for our wedding and events venue. The process was easy and flexible and Your-Web-Guys was outstanding.

They were very knowledgeable and extremely patient. We have used web designers in the past, but Your-Web-Guys will be our designers from now on. And the page was done ON TIME!

Your-Web-Guys carefully listened to our corporation representatives as we discussed every element that we needed to incorporate into a web site. We had used other web designers, but none ever addressed future as well as present needs.

Your-Web-Guys accomplished a very successful design and we were VERY pleased with our experience and the end result.

Love Story Corporation

Success Studies

Russell Feed
New version of Russell Feed's Website This multi-location feed company not only needed a better ... Read More
Mansfield ISD Foundation
New layout for mansfieldisdfoundation.org A Complete Content Management System, an integrated Calendar, and multiple ... Read More
View More