Optimizing a page or post for search engines

Once you have created your web page or your blog post in our CMS it is time to optimize it for search engine traffic.  If you have already determined what keyword/phrase you want to focus on then you are ready to use this tutorial.  If you have not, please click on the links in the previous statements to get caught up then come back here.

The thing to remember overall is that google (and all search engines) like repetition, but not copy and pasting.  This is referred to as keyword density.  There are lots of different opinions on what specific percentage you should use, but none are considered best practices and there is lots of debate as to which is the correct number.  We believe that when there is no consensus, you should use a rule of thumb.

The best rule of thumb would be to phrase your content in a way that might seem odd when read.  In other words, if you read your content and you think to yourself "if i hear dallas dentist office one more time i am going to loose my mind", then you are using it too often.  If you read your content and you don't notice the keywords at all, then you are using it too little.  If you read your content and you think to yourself "that is an odd way to write that" then odds are it is perfect.

In addition to that rule of thumb you also have the opportunity to add some keyword density through media on the page and the metadata contained within.  Below is how our system allows you to manipulate the metadata throughout your site with a simple recipe.

In the SEO Options panel, just below the main content area of the edit post/page dialog on your administrative back end enter the following:

  • in the first field, enter the keyword or phrase that you are targeting for this update.  Click here for help on how to determine which keyword/phrase to use
    i.e. Dallas dentist office
  • h1 field - write a sentence with the keyword or phrase in it.
    i.e. Dentists office in the Dallas Area
  • Description field - write another sentence with the keyword/phrase in it again, but rearranged this time.
    i.e. Great Dentist in an office in dallas
  • keywords field - this field is not really needed anymore.  Most search engines dont look at this meta tag because it was so badly abused in the past.  However, that could change at any moment so it is not a bad idea to use it.  It just probably wont make a difference any time soon.
  • seoblockquote field - Here you should enter a paragraph with your keyword/phrase in it a couple of times.  Remember to rearrange the words to make them different than before, but just a couple of sentences should do the trick

 

Once you have all that in place, your content is ready to be published.  Now all you need to do is figure out when publication would work best, here is what we suggest.

 

Please click here if this helped you.
1 person found this helpful.

Category: CMS Tutorials, Search Engines

← FAQ’s

Make Us Your-Web-Guys Today

Step 1: Tell us about your business

My company...

Navigation

Newsletter

Subscribe to our Newsletter

To subscribe to our dandy newsletter simply add your email below. A confirmation email will be sent to you!

Testimonials

Very good first impression followed by a clean site and helpful support. Richard continues to be informative and adaptive to our wants and to tend to our needs. I believe in the weeks to follow we’ll meet our goals, then exceed them.

When the site crashed this afternoon (as all websites occasionally do), my phone call was answered outside regular business hours. They were already aware of the problem and were working on it. The site was down for a little over half an hour– not a bad response time imo.

And it has nothing to do with their competence or professionalism, but their office building is very zen

I have worked with several different web design companies just because of the line of work I am in, I can say without a doubt that YourWebGuys is the best! I have been working with them now for well over a year and have never second guessed their ideas, motive for the betterment of the company I work for, nor their pricing!

If I call Richard, he answers directly. And if I do have to leave a message, I get a callback within the day. An email sent to support is answered within hours!

I have learned so much from his team, and look forward to working with them for many more years.

When the Mansfield ISD Education Foundation needed a fast turn-around and professional service Your-Web-Guys delivered!! Your-Web-Guys helped our foundation design and launch a new and creative way for our parents and community to help us fund more terrific projects and get much needed resources into our classrooms to benefit children! This dynamic addition to our website seemed imposssible at first, but Your-Web-Guys made it a reality and now anyone in our community or the world can donate or contribute towards our innovative teaching grants. We agree that there are many other website design companies out there but we strongly recommend Your-Web-Guys for your website design and implementation.

I have found Your-Web-Guys to be professional, creative and very, very accessible when it comes to making sure my website is functioning just as it should. I strongly recommend this company for your website design and implementation.

There are many other website design companies out there and they promise a lot. But after talking with some of them I understood that their objectives did not include taking care of, or focusing on, small business. In contrast to that, I’ve found Your-Web-Guys to be geared to work with small and growing businesses

Ed Harrison

We needed a bold, effective and usable web page that attracted the customers we were seeking for our wedding and events venue. The process was easy and flexible and Your-Web-Guys was outstanding.

They were very knowledgeable and extremely patient. We have used web designers in the past, but Your-Web-Guys will be our designers from now on. And the page was done ON TIME!

Your-Web-Guys carefully listened to our corporation representatives as we discussed every element that we needed to incorporate into a web site. We had used other web designers, but none ever addressed future as well as present needs.

Your-Web-Guys accomplished a very successful design and we were VERY pleased with our experience and the end result.

Love Story Corporation

Success Studies

Russell Feed
New version of Russell Feed's Website This multi-location feed company not only needed a better ... Read More
Mansfield ISD Foundation
New layout for mansfieldisdfoundation.org A Complete Content Management System, an integrated Calendar, and multiple ... Read More
View More