What should you pay for a website?

At the risk of sounding like an old southern lawyer... my Momma used to tell me that something is only worth what someone is willing to pay for it.  But riddle me this Momma, what is something worth when some people are willing to pay ridiculous amounts of money for it and others are not willing to spend much of anything... and it seems to be the exact same thing?

That is the world of web design.  In this industry we have sites like Wix and Weebly that are completely free (you have to do it all yourself, but they are totally free), you have firms that charge over ten thousand dollars, and you have every price point in between being charged for a website.  And the dirty little secret is that they are all more or less the same.

I hear the howls of web geeks and graphic designers now... "how can you say a free website solution is the same as a true design firm's product!?!".

Of course I am not saying that at all.  What I am saying is that to the end user, the people who surf the website and even to the company/people which it represents, a website is a website is a website.  That means that the value of the website is literally what you are willing to pay for it and that Momma was more right than I knew at the time.

So that begs the question... what should you pay for a website?  You probably found this article because you are searching for an answer to that very question.  You have probably gotten quotes from a couple different design firms and done some research into what other business owners have paid for theirs, you have probably even heard some (or possibly quite a few) horror stories and you are more confused now than when you started, right?  I have an answer for you, good reader.  A real one, not one of those "it's up to you and your needs" kindof answer either.  Your real, straight forward answer is coming.  But first, I need to lay some groundwork to make sure the answer I give you makes sense.

Tune in next week for the next installment "Why do website prices vary so much?"

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